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Present
Girl on a Bar Stool
Product Description
P “Girl on a Bar Stool” is a brand marketing guide wrapped up within a fictional thriller. P The book showcases a wide variety of techniques, including the brand development process, market segmentation, brand definition, brand proposition testing & tracking, advertising development, advertising tracking research, scenario planning, naming a brand, creating a brand identity, brand architecture, second brand strategy, designing focus groups, re-branding, brand revitalisation, and creative problem solving techniques. P The story is about a brand manager for Petrovsk Vodka who becomes brand leader through divine inspiration, and finds himself condemned to participate in the most spectacular example of cause-related marketing for 2,000 years! P Readers have described it as being extremely funny, highly intriguing and profoundly incisive. P If you want to learn more about how to use brand marketing techniques, and enjoy yourself at the same time, this one is for you!
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